Crash Course on Social Profits – Part 4 & 5

Crash Course on Social Profits – p4
It’s time for your fourth lesson in the Social Profits Crash Course. We are winding down to the end of this short course, but we still need to go over a few things so you can increase the profits you earn from your social media campaigns.
Today we are going to jump right and talk about offering your fans and followers exclusive content and special deals. We touched briefly on this topic in your other lessons, but in this lesson, we are going to dig a little deeper and go over some great ideas you can use in your next campaign.
Today we are going to jump right and talk about offering your fans and followers exclusive content and special deals. We touched briefly on this topic in your other lessons, but in this lesson, we are going to dig a little deeper and go over some great ideas you can use in your next campaign.

– Exclusivity is the key

For this to work you have to make sure that they know the content or offer deals is only available to them if they follow you on a particular network. By making your offers network specific you can grow your following on a multiple networks as well as inspire more consumer interaction and loyalty.

For instance, if you want to grow your Facebook following then offer fan only discounts to your products and services. Something that’s not available to your Twitter or Pinterest followers.

If you want to grow your following on Twitter, offer them something exclusive to that network and completely different from the offer you posted on Facebook. This way you will keep your fan base engaged on both networks.

Here are a few quick ideas:

Post exclusive content, like tutorials, instructional videos, reports and articles with valuable information. Just make sure that you keep it exclusive to one network and don’t post it anywhere else or your followers won’t have a reason to stick around.

Choose a fan or follower of the week and make sure that you share their story on your page. The more you praise them, the more your followers will want to be them and this will help create more interaction on your posts.

Offer milestone gifts for people who like and share your content. For instance, every 100th follower gets and honorable mention pinned to your page for a day or a free (preferably downloadable) gift. This will keep down costs and helps satisfy their need for instant gratification.

Set up groups and host fan only events like webinar, Q & A sessions, live chats or scheduled ‘meet-ups’ that are just for them. Invite special guests and speakers to co-hosts to help create excitement. Ask for feedback to encourage interaction.

Offer fan only incentives, like coupons that are only sent out via the network messaging system, so they have to stay subscribed to your updates. Hold a weekly contest only for fans, the winner gets a free product, consultation or a special discount off their next purchase.

As long as you keep in mind that your fans and followers like to be rewarded for following you, you will have no problem increasing the profits you receive from you social media campaigns.

I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for your next lesson. There will be some great stuff in your last lesson.

Until then,
Kathleen

Crash Course on Social Profits P5
Well, we have come to the final lesson in the Social Profits Crash Course. I hope you have enjoyed your lessons and you’ve learned a lot about increasing your profits with social media. However, we still need to go over a few things that will help you see the best possible results from your social media campaigns.
It seems as though new social networking sites are springing up all the time and with each one comes a new opportunity for online marketers to increase the reach of their business brand.
However, before you can take full advantage these massive networks for your own profit you it’s important that you learn how to convert your fans and followers into paying customers.

While having a large number of followers on Facebook, Twitter, Google+ or any other social site is great it’s not the same as having cash in hand customers. You need to set up a system (a sales funnel) to convert those followers on to your mailing list so you can contact them with your offers of products and services.The first thing you should do is send them from your social media site to a squeeze or opt-in page. You’ll also want to keep track of where they come from. You can do this a few ways, like setting up a different list for each campaign or taking them with a special code.Most autoresponder programs like Aweber, Getresponse or MailChimp, will do this for you automatically. A good content management system like WordPress will also work or you can simply keep a record of names, email address and the social networks they came from on an excel spreadsheet. Which will work fine in the beginning, but once your list grows you should definitely invest in a good program to do the job for you.

Tracking is crucial when it comes to measuring your success from social media. Once a person is tracked coming from Facebook, Twitter, or any other campaign you’re running, you can carefully measure the results from individual campaigns to determine how they are performing. With this information, you can test and tweak your campaigns for maximum effectiveness.

There are also a variety of tracking tools available that you can use to monitor the effectiveness of your campaigns. Some are free, like Google Alerts and Google Analytics.

While others do charge a fee like Sprout Social and Viralheat. The one you choose will depend on several factors including how many campaigns you need to monitor to how big your budget is. Just make sure that you do plenty of research before investing your money.

No matter which social networks you choose to market your products and services on knowing how to track and measure the traffic that comes from them will provide valuable insight on what types of campaigns are working best for your business.

As we close this final lesson, I would like to thank you again for joining me for this short course and I sincerely hope that you have learned a lot about how to increase your profits with social media! Please feel free to contact me if you have any questions.

Until then,
Kathleen
Crash Course on Social Profits P5

Well, we have come to the final lesson in the Social Profits Crash Course. I hope you have enjoyed your lessons and you’ve learned a lot about increasing your profits with social media. However, we still need to go over a few things that will help you see the best possible results from your social media campaigns.
It seems as though new social networking sites are springing up all the time and with each one comes a new opportunity for online marketers to increase the reach of their business brand.
However, before you can take full advantage these massive networks for your own profit you it’s important that you learn how to convert your fans and followers into paying customers.

While having a large number of followers on Facebook, Twitter, Google+ or any other social site is great it’s not the same as having cash in hand customers. You need to set up a system (a sales funnel) to convert those followers on to your mailing list so you can contact them with your offers of products and services.The first thing you should do is send them from your social media site to a squeeze or opt-in page. You’ll also want to keep track of where they come from. You can do this a few ways, like setting up a different list for each campaign or taking them with a special code.

Most autoresponder programs like Aweber, Getresponse or MailChimp, will do this for you automatically. A good content management system like WordPress will also work or you can simply keep a record of names, email address and the social networks they came from on an excel spreadsheet. Which will work fine in the beginning, but once your list grows you should definitely invest in a good program to do the job for you.

Tracking is crucial when it comes to measuring your success from social media. Once a person is tracked coming from Facebook, Twitter, or any other campaign you’re running, you can carefully measure the results from individual campaigns to determine how they are performing. With this information, you can test and tweak your campaigns for maximum effectiveness.

There are also a variety of tracking tools available that you can use to monitor the effectiveness of your campaigns. Some are free, like Google Alerts and Google Analytics.

While others do charge a fee like Sprout Social and Viralheat. The one you choose will depend on several factors including how many campaigns you need to monitor to how big your budget is. Just make sure that you do plenty of research before investing your money.

No matter which social networks you choose to market your products and services on knowing how to track and measure the traffic that comes from them will provide valuable insight on what types of campaigns are working best for your business.

As we close this final lesson, I would like to thank you again for joining me for this short course and I sincerely hope that you have learned a lot about how to increase your profits with social media! Please feel free to contact me if you have any questions.

Until then,
Kathleen