Let’s dive right in!
When it comes to encouraging social sharing, sometimes people need a little extra motivation. That’s why it’s so important to structure your social media campaign in a way that encourages them to share your content. Let’s go over a few simple ways you can do that.
For most people it all boils down to; what is in it for me? It’s important to craft your social media content in a way that provides your fans and followers something beneficial to them.
One example would be to create a campaign that gives them access to a coupon or discount if they share your post with a certain amount of people.
There are all kinds of apps specifically designed for this purpose just do a search online for “deal apps” and you’ll find network specific applications that you can use to create an irresistible offer.
When it comes to getting your fans and followers to retweet, repin or share your social media content one of the simplest thing you can do is ask. Of course, you have to be sure to provide them with such great content and offers that they will naturally want to share it with all of their friends, but a little nudge in the right direction is also a good idea.
Most of the time when you ask your audience to interact and share with your content, they’re more happy to do it. So always, be sure to include a call to action that encourages them to share and share alike.
Everybody likes to be recognized and rewarded for their participation. You can use that to your advantage especially on social networking sites. Pay close attention to the interaction and comments of your social content.
When you see someone in particular that is consistently sharing and leaving positive comments be sure to recognize them publicly for their efforts. Not only will it make them feel good it will also encourage your other fans and followers to do the same in hopes of being rewarded for their actions.
All of these methods are extremely easy to do, but just because they’re simple you shouldn’t underestimate their power. By providing worthwhile content, asking people to share it and rewarding them when they do, you’ll soon find that your social campaigns will reach farther, last longer and most of all yield more profits for your business.
That’s it for today’s lesson. In your next lesson, we will be talking more about offering your fans and follower’s exclusive content and special offers.